Entries are now closed. Follow us on Facebook for updates

Nāu mai, haere mai.

DIGMYIDEA is the Māori Innovation Challenge and your chance to submit a digital business idea that has the potential to go global. 

Our hope is to grow Māori involvement in Aotearoa / New Zealand’s digital economy. This nationwide competition is about discovering and nurturing people with their ideas that can make a difference.

There are two entry categories:

  • Māuri oho: Youth category (15 years to 18 years)*
  • Māuri tū: Open category (anyone 19 years and above).

    *as of 18th October 2015

DIGMYIDEA is open to all New Zealanders. You can enter as an individual or as a team of up to three people. Note: Teams will be required to enter into the category based on the age of oldest team member. 

DIGMYIDEA is co-designed by Auckland Tourism, Events & Economic Development (ATEED), Auckland’s economic growth agency) and Ngā Pū Waea, the National Māori Broadband Working Group, and is supported by Callaghan Innovation, a government agency supporting hi-tech businesses in New Zealand; and Poutama Trust, an independent charitable trust established to provide business development services to Māori.

Learn more about the partners below.


Top prize:

Top prize in each category (Māuri oho and Māuri tū) is a start-up and support package to the value of $10,000.



The top finalists from each age category - Mauri Oho (15 – 18) and Mauri Tū (19+) will be invited to take part in DIGIwānanga - a three-day mentoring weekend of workshops being held in Auckland from the 20th - 22nd of November.

If selected as a finalist you will be invited to take part in DIGIwānanga where you will receive one on one mentoring from a range of digital experts to further develop and refine your ideas before presenting to the judges to win the overall prize.


2degrees logo for white bg

Two Degrees Mobile Limited is New Zealand's newest full service telecommunications provider. In the 90s a visionary group of Maori challenged the crown through the Treaty of Waitangi and won the rights to 3G spectrum. With a wealth of experience in building and delivering excellent mobile telecommunication networks and services both here and internationally we all really believe in what we are trying to accomplish for our customers and New Zealand.


Dick Smith Logo NZ

Dick Smith is the leading consumer electronics retailer in Australia and New Zealand, assisting customers in achieving the most from technology at the right value.




Terms and Conditions Apply


Judges names will be released once applications have closed. Stay tuned to find out who will be judging the next big digital ideas in New Zealand.





ATEED is the economic growth agency for Auckland. ATEED’s mission is to improve New Zealand’s economic prosperity by leading the successful transformation of the Auckland economy.  ATEED also has a cross cutting focus on supporting the growth and development of Māori business and entrepreneurs and last year held an inaugural Māori Economic Development Forum. Last year ATEED also published an Auckland Innovation Plan which includes actions related to stimulating the interest and involvement of Māori in Auckland’s innovation ecosystem.




Ngā Pū Waea is the National Māori Broadband Working Group. The group helps Māori communities maximise opportunities arising from the deployment of broadband via the Government’s Rural Broadband Initiative (RBI) and Ultra-fast Broadband (UFB) initiative.


Callaghan Innovation

Callaghan Innovation is a government agency created to help New Zealand businesses succeed through technology. We are named after Sir Paul Callaghan, the world-leading Kiwi physicist, who championed the importance of science and innovation to economic growth. With us businesses can gain market advantage through our networks of experts, facilities and business contacts, increase their return on investment in research and development (R&D) and accelerate their product and service development. Any business that is technology driven and ambitious to grow can benefit from our services.

logo poutama


Poutama is an independent charitable trust established in 1988 to provide business development services to Māori. Poutama strives to create an environment for successful business ventures and economic growth for Māori. Income generated from its investments enables Poutama to engage in activities and provide services that support and facilitate Māori business development


MIT new logo black landscape.lres


The Manukau Institute of Technology (MIT) has been changing lives in South Auckland since 1972. We get people into great jobs and offer more than 1500 courses with practical, real world experience. Every year more than 20,000 people choose to study at MIT, and more than half our students are Māori and Pasifika.


Entries are now closed. Follow us on Facebook for updates

Important dates: 

Entries open

August 24

Entries close

October 18

Top 5 ideas from each category selected as finalists

October 30

Top 10 ideas

Will be brought to Auckland for innovative workshops, industry mentoring and to present their idea to the judges.

November 20

Winners of each category announced

November 22


DIGMYIDEA offers FREE advice and resources on how to build an idea and pitch.

Stay tuned for Google Hangout sessions by registering here

Be sure to follow us on Facebook now so you can keep up to date and come on the journey with us.

Download a DIGMYIDEA poster

Information Sheet


There are two entry categories:

  • Māuri oho: Youth category (15 years to 18 years)*
  • Māuri tū: Open category (anyone 19 years and above).

    *as of 18th October 2015

You can enter DIGMYIDEA as an individual or as a team of up to three people.

Note: Teams will be entered into the category based on the age of oldest team member.

To enter, submit one PDF word document or one PowerPoint Pitch Deck Presentation. It is recommended that you use the templates provided as they are designed to help you to articulate your idea. You can also share a private link to a video on YouTube or Vimeo to support your presentation.

If you do not have Microsoft Office on your computer, you can download the templates and then upload them to Google Docs / Google Slides. You'll be able to use the template on there and export it when you've completed your Pitch. If you have any trouble, please contact the DIGMYIDEA team.

Please note for the presentation documents, we can ONLY accept up to 5MB files. So follow the format (word limits), keep it simple and compress image files if necessary.

Download a presentation template below:

Word Template

PowerPoint Template

Your idea will be judged based on the following criteria:

  • Your idea is innovative, digital, exciting and entrepreneurial
  • Your idea is clearly explained
  • Your idea is new and/or has a point of difference
  • You understand and can identify your target market
  • You know how your idea will meet the needs of your market
  • The idea has the potential to become an exportable business
  • The idea has the potential to create economic opportunities for Māori and other New Zealanders


Please use the contact form for queries or support. Or email us at info@digmyidea.nz