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Nāu mai, haere mai.

2018 challenge opens in April. Details coming soon. Follow us on Facebook for updates.


The DIGMYIDEA Māori Innovation Challenge is your chance to submit an innovative business idea that has the potential to go global.

The challenge aims to grow Māori involvement in Aotearoa / New Zealand’s economy. This challenge is about discovering and nurturing your ideas that can make a difference.

There are two entry categories:

  • Māuri oho: Youth category (15-25 years)
  • Māuri tū: Open category (26 years and above).

DIGMYIDEA is open to all Māori residing in Aotearoa / New Zealand. You can enter as an individual or as a team of up to five people. Note: teams are required to enter the age category based on the age of the oldest team member; teams with non-Māori can participate as long as the team lead is of Māori descent and resides in Aotearoa / New Zealand.

DIGMYIDEA is designed and delivered by Auckland Tourism, Events & Economic Development (ATEED), Auckland’s economic growth agency. ATEED is responsible for delivering the Whai Rawa – Māori economic wellbeing work stream of Auckland Council’s Te Toa Takitini initiative, which is a top-down approach to significantly lift Māori economic, social and cultural well-being across the region.


Top prize:

Top prize in each category (Māuri oho and Māuri tū) is a start-up and support package to the value of $10,000. 


The finalists from both categories will be invited to take part in DIGIwānanga – a two-day mentoring weekend of workshops to be held in Tāmaki Makaurau on 13/14 May 2017.

At DIGIwānanga, finalists will receive one on one mentoring from a range of digital and entrepreneurial experts to further develop and refine ideas before presenting to the judges to compete for the overall prizes

All entries will be treated confidentially. However the 10 finalist’s ideas will be profiled in DIGMYIDEA marketing and communications, which will include the title of the winner’s Idea Details and/or a short summary of the winner’s Idea Details, (the full details will not be published).


Terms and Conditions Apply


Judges names will be released once applications have closed. Stay tuned to find out who will be judging the next big digital ideas in New Zealand.





ATEED is the economic growth agency for Auckland. ATEED’s mission is to improve New Zealand’s economic prosperity by leading the successful transformation of the Auckland economy.  ATEED specifically supports the growth and development of Māori business and entrepreneurs. ATEED has also published an Auckland Innovation Plan which includes actions related to stimulating the interest and involvement of Māori in Auckland’s innovation ecosystem.

 logo HKKAR bluev2

He kai kei aku ringa (HKKAR) is Crown-Māori Economic Growth Partnership – a strategy and action plan to boost Māori economic performance.  Literally He kai kei aku ringa means ‘growing food by our own hands’. It is a metaphor for the resilience and economic self-determination of Māori.

The Māori economy has huge potential to lift the New Zealand economy, through building the skills of a young and growing population, participating in future focussed industries like digital/ICT/technology, improving the productivity of primary sector assets, and supporting improved performance and innovation of Māori firms. It is about whanau, hapu, iwi and enterprise determining their economic destiny and succeeding as Māori.


Callaghan Innovation logo 800 pixels high

Callaghan Innovation is the government’s business innovation agency. Our purpose is to grow New Zealand’s economy by helping businesses succeed through technology. We do that by helping businesses develop and commercialise technology, through delivering innovation services to them and building New Zealand’s innovation capability.

We provide technical and scientific expertise, impartial advice, skills development, access to industry networks, and grant funding. This speeds up and strengthens their product development, reduces risk and creates market advantage.



New Zealand Trade and Enterprise (NZTE) is the Government’s international business development agency, supporting New Zealand companies in 50 locations around the world. Our role is to increase New Zealand companies’ international success, by helping them boost their global reach and build capability. 

We leverage our connections and government influence on behalf of businesses, and apply local knowledge – from the NZTE team and a network of private sector experts – to help them enter and grow in international markets.

 We also link businesses with services designed to improve efficiency and operations, spark innovation, refine strategy, enhance leadership, and access capital – building the capability they need to be successful and grow bigger, better, faster. More successful international businesses will grow our economy to benefit all New Zealanders, by providing jobs and raising our standard of living.

NZTE currently works with around 4000 New Zealand businesses, and focuses intensively on around 700 of these customers. 


Poutama LogoPoutama is an independent charitable trust established in 1988.  Our objective is to promote the growth and development of Maori businesses in Aotearoa. Poutama is governed by a dynamic board of trustees who are established entrepreneurs and business leaders with extensive experience in a range of different sectors.  The vision and direction provided by the board are delivered by a passionate team who are committed to making your business succeed.

Using income generated from investments, Poutama offers a range of services including; advice & information, investment, networking, promoting collaboration and the establishment of sector collectives. Poutama is an apolitical, independent, pan-tribal and proactive Maori business development organisation. We work across all sectors and industries of Maori businesses including (but not limited to); the service sectors, food & beverage, tourism, information technology and primary industries. You can reach the success and excellence that you have always strived for and Poutama will assist you to get there!

 YE Logo Green Charcoal RGB

At the Young Enterprise Trust, our programmes use a combination of teachers and members of the business community to provide an experience that is both authentic and relevant to the world we live in. Through our business-orientated programmes like the Young Enterprise Scheme (YES), students have the chance to operate in and enter the business world for the first time.

Adapting to changing circumstances, failing fast, feeling success, and learning how to collaborate in teams helps students to unleash their entrepreneurial spirit. We aim to inspire young people to discover their potential in business and in life.

Each year we interact with more than 100,000 students! At Young Enterprise we strive to make a difference to New Zealand’s social and economic prosperity by creating an awareness of the need for enterprise and financial education


TWOA logo


Te Wānanga o Aotearoa is New Zealand’s second largest tertiary provider and a world leader in indigenous education. As a Māori-led organisation guided by Māori principles and values, Te Wānanga o Aotearoa has welcomed, educated and inspired 300,000 New Zealanders of all ages and cultures, since it's humble Te Awamutu beginnings in 1985.
Its success can be attributed to its commitment to provide holistic education opportunities of the highest quality for Māori, peoples of Aotearoa and the world, through the revitalisation of Māori cultural knowledge. With its unique vision of Whanau transformation through education, Te Wānanga o Aotearoa delivers educational programmes to more than 30,000 students each year at more than 50 sites across Aotearoa and currently offers more than 70 study options ranging from certificate to Masters level.
The focus to improve the social and economic wellbeing of those who've previously had negative experiences with the secondary education system continues on with a recent rebranding exercise undertaken in 2016 to update the logo, along with the development of Wairua Auaha - an innovative mentoring service to assist pupils to remain engaged with their schooling at NCEA level.
Te Wānanga o Aotearoa takes great pride in the depth and diversity of its courses in small business, computing, social work, teaching, performing arts and te reo Māori in a nurturing and inclusive learning environment. Nau mai, haere mai.

Unitec Descriptor Horizontal bw


Unitec is New Zealand’s largest institute of technology, with more than 20,000 students studying over 150 work-oriented programmes. We offer leading employment-focused education at our two campuses in Mt. Albert, and Waitākere.

Te Noho Kotahitanga is a partnership document created in 2001 to express Unitec's commitment to the Treaty of Waitangi. As part of this commitments there are various services available for Māori and programmes such as Te Awa.

Te Awa is an elective pathway that students studying any degree who wish to start an enterprise can elect to take as part of their undergraduate programme. Te Awa courses can also be taken by those who wish only to take specific courses


COMET LOGO FINAL highresCOMET Auckland / He Hononga Akoranga is a Council Controlled Organisation of Auckland Council, and also an independent Charitable Trust. Our role is to drive systems change for equity in education and skills in Auckland. As a charitable trust and CCO of Auckland Council, we are uniquely placed to drive change in Auckland’s education and skills system because we are the only Auckland-based organisation that takes a cross-sector, helicopter view of our education and skills system and that can focus long-term on Auckland's education and skills needs.

COMET AUCKLAND contributes towards systems change in education and skills in Auckland by identifying the most pressing gaps and opportunities and bringing the right people together across education, business, community and government to design, advocate and incubate actions that harness education to drive Auckland’s economic and social development.


The 2018 challenge opens in April. Details coming soon. Follow us on Facebook for updates

2017 dates: 

Entries open

February 20

Entries close

March 31

Top 5 ideas from each category announced as finalists 

April 24

DIGIwānanga in Tāmaki Makaurau / Auckland

May 13

Winners of each category announced!

May 14


DIGMYIDEA offers FREE advice and resources on how to build an idea and pitch.

Be sure to follow us on Facebook now so you can keep up to date and come on the journey with us.

2017 Finalists!


Digmyidea Information Sheet



The 2018 challenge opens in April. Details coming soon. Follow us on Facebook for updates.


There are two entry age categories:

  • Māuri oho: Youth category (15-25 years)
  • Māuri tū: Open category (anyone 26 years and above).

How to enter:

  1. Download the presentation template (Word or PowerPoint). Take your time to think about the questions on the template. These questions are to help you think about and talk about your idea.
  2. Prepare your pitch. You can either prepare it as a video or using the PowerPoint or Word templates. This is what the judges will use to choose the finalist so make sure you give it your best shot and allow yourself plenty of time.
  3. Fill out the entry form before 31 March 2017. Include the information for you and your team mates and submit your pitch

Who can enter?

Individuals and teams of up to five people can enter DIGMYIDEA. Teams will be entered into the category based on the age of oldest team member. Entrants must be a New Zealand resident.

How will my idea be judged?

  • Your idea is innovative, exciting and entrepreneurial
  • Your idea has the potential to go digital
  • Your idea is clearly explained
  • Your idea is new and/or has a point of difference
  • You understand and can identify your target market
  • You know how the idea will meet the needs of your market
  • The idea has the potential to become an exportable business
  • The idea has the potential to create economic opportunities for Māori and other New Zealanders.

What if I’m not able to open the template?

If you do not have Microsoft Office on your computer, you can download the templates and then upload them to Google Docs / Google Slides. You'll be able to use the template on there and export it when you've completed your pitch. If you have any trouble, please contact the DIGMYIDEA team.

Your local public library will also have a computer with Microsoft Office which you can use.

If you run into any problems don’t be shy and ask us a question.


Please use the contact form for queries or support. Or email us at info@digmyidea.nz