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Nāu mai, haere mai.

The Digmyidea Māori Innovation Challenge is your chance to submit an innovative digital business idea that has the potential to go global.

The challenge aims to grow Māori involvement in Tāmaki Makaurau / Auckland’s digital economy, as well as discover and nurture your ideas that can make a difference.

There are two entry categories:

  • Māuri oho: Youth category (15 years to 25 years)*
  • Māuri tū: Open category (anyone 26 years and above).

    *as of 20th February 2017

Digmyidea is open to all Māori residing in Tāmaki Makaurau / Auckland. You can enter as an individual or as a team of up to five people. Note: teams are required to enter the age category based on the age of the oldest team member; teams with non-Māori can participate as long as the team lead is of Māori descent and resides in Tāmaki Makaurau / Auckland.

Digmyidea is designed and delivered by Auckland Tourism, Events & Economic Development (ATEED), Auckland’s economic growth agency. ATEED is responsible for delivering the Whai Rawa – Māori economic wellbeing work stream of Auckland Council’s Te Toa Takitini initiative, which is a top-down approach to significantly lift Māori economic, social and cultural well-being across the region. 

Learn more about the partners below.


Top prize:

Top prize in each category (Māuri oho and Māuri tū) is a start-up and support package to the value of $10,000.



The finalists from both categories will be invited to take part in DIGIwānanga – a two-day mentoring weekend of workshops to be held in Tāmaki Makaurau on 13/14 May 2017.

At DIGIwānanga, finalists will receive one on one mentoring from a range of digital and entrepreneurial experts to further develop and refine ideas before presenting to the judges to compete for the overall prizes

All entries will be treated confidentially. However the 10 finalist’s ideas will be profiled in DIGMYIDEA marketing and communications, which will include the title of the winner’s Idea Details and/or a short summary of the winner’s Idea Details, (the full details will not be published).



Terms and Conditions Apply


Judges names will be released once applications have closed. Stay tuned to find out who will be judging the next big digital ideas in New Zealand.





ATEED is the economic growth agency for Auckland. ATEED’s mission is to improve New Zealand’s economic prosperity by leading the successful transformation of the Auckland economy.  ATEED also has a cross cutting focus on supporting the growth and development of Māori business and entrepreneurs. ATEED also published an Auckland Innovation Plan which includes actions related to stimulating the interest and involvement of Māori in Auckland’s innovation ecosystem.



Entries open 20 February 2017. Follow us on Facebook for updates

Important dates: 

Entries open

February 20

Entries close

March 31

Finalists announced

April 24


May 13

Winners announced!

May 14


Digmyidea offers FREE advice and resources on how to build an idea and pitch.here

Be sure to follow us on Facebook now so you can keep up to date and come on the journey with us.

Download a DIGMYIDEA poster

Information Sheet


There are two entry categories:

  • Māuri oho: Youth category (15 years to 25 years)*
  • Māuri tū: Open category (anyone 26 years and above).

    *as of 20th February 2017

You can enter Digmyidea as an individual or as a team of up to five people.

Note: Teams will be entered into the category based on the age of oldest team member.

To enter, submit one PDF word document or one PowerPoint Pitch Deck Presentation. It is recommended that you use the templates provided as they are designed to help you to articulate your idea. You can also share a private link to a video on YouTube or Vimeo to support your presentation. 

If you do not have Microsoft Office on your computer, you can download the templates and then upload them to Google Docs / Google Slides. You'll be able to use the template on there and export it when you've completed your Pitch. If you have any trouble, please contact the Digmyidea team.

Please note for the presentation documents, we can ONLY accept up to 5MB files. So follow the format (word limits), keep it simple and compress image files if necessary.

Download a presentation template below:

Word Template

PowerPoint Template

Your idea will be judged based on the following criteria:

  • Your idea is innovative, digital, exciting and entrepreneurial
  • Your idea is clearly explained
  • Your idea is new and/or has a point of difference
  • You understand and can identify your target market
  • You know how the idea will meet the needs of your market
  • The idea has the potential to become an exportable business
  • The idea has the potential to create economic opportunities for Māori and other New Zealanders.


Please use the contact form for queries or support. Or email us at info@digmyidea.nz